Springcreek Flooring: Know Your Buyer: Selling Hardwoods Across the Generations

This presentation explains how to effectively market hardwood flooring to different generations of buyers, highlighting demographic traits and purchasing behaviors of Gen X, Millennials, and Gen Z. It emphasizes hardwood’s unique benefits such as durability, customization, resale value, low maintenance, and health advantages like better air quality and acoustics. Finally, it underscores sustainability, U.S. sourcing, and tariff-free advantages, positioning hardwood as both environmentally friendly and economically stable.