FCI/NWFA Webinar: Impact of Russian/Ukrainian Conflict on Birch Plywood used in Engineered Flooring

The conflict between Russia and Ukraine has escalated quickly and with severe economic sanctions that stand to impact birch plywood supply to the domestic engineered wood flooring industry. As importers, distributors and flooring manufacturers try to quickly determine their next move, a multitude of questions and concerns exist. The Floor Covering Institute and National Wood …

Tech Talk Tuesday – Proper Adhesives, Trims + Installation Best Practices

Installation, especially if done improperly, can result in costly claims and unhappy customers. Shaw’s best practices to ensure beautiful, lasting hardwood installations, which include selecting the proper adhesives and trims, can save you time and money and help build brand loyalty and trust.

Podium: 5 Home Services Marketing Strategies to Win Locally

Recent data shows customers expect more convenience, personalization, and effective technological use than ever before. And they’re more willing to switch to another business if those needs aren’t met. As your business operates and continues to navigate the modern market, you and your team will need to understand these new expectations, reevaluate your business model, …

Mullican Flooring: How to Care and Maintain Hardwood Flooring

During this webinar we will discuss the approved products suitable for hardwood flooring. Additionally, the products not recommended will be discussed. At the end of the session, you will have the information necessary to guide your customers through this process and help to avoid future claims or issues that arise related to improper care and maintenance.