Consumer Outreach


In 2019, the NWFA launched a new effort to promote real wood flooring by educating consumers about the benefits and characteristics of real wood floors, as well as how to properly maintain them. The industrywide campaign champions real wood as the flooring of choice and calls on the association’s membership to help spread the message.

Learn more about the origin of the campaign in this article at Hardwood Floors.


Homeowner’s Handbook to Real Wood Floors

  • Download the PDF version.
  • Printed copies of the Homeowner’s Handbook to Real Wood Floors are available for purchase and distribution to your customers. Place your order.
  • Customized print copies of the Homeowner’s Handbook to Real Wood Floors and other campaign materials are available for purchase. Place your order.

Interested in learning more about the available materials and how to use them? Watch our previously recorded webinar.

If you have any questions about the campaign or toolkit materials, please contact us.