Privacy Policy

Privacy and Refund Policy

Effective Date: November 1, 2023

This Privacy Policy explains how National Wood Flooring Association (“National Wood Flooring Association,” “NWFA,” “we,” or “us”) collects, uses, and discloses personal information about our customers, prospective customers, and visitors to our website at nwfa.org.

COLLECTION OF PERSONAL INFORMATION

Information collected directly from you: We may collect personal information directly from you, for example, through a web form, during registration, while setting up an account with us, when you contact us for customer support, or at checkout. Personal information we collect directly from you may include first and last name, address, email address, and phone number.

Information collected from your device: Our website may use technologies such as cookies, web beacons, pixels, and other similar technologies to collect certain information from your device automatically including, for example, your IP address, date and time of your visit, browser, operating system, referring website address, and other information about how you interact with the website. Our website also may use cookies and similar technologies to enhance your user experience and enable certain features. Our email campaigns also may use tracking technologies such as web beacons, pixels, and other similar technologies to collect certain information automatically such as your IP address, browser type and version, and email engagement statistics.

USE OF PERSONAL INFORMATION

We may use information collected about you for any lawful purpose, including the following:

  • To provide you with our products and services, customer service and support, and other relevant information;
  • To market our products and services to you, including by email and text message subject to your consent;
  • To provide our website to you, to optimize our website, and to assist with our advertising and marketing efforts;
  • To comply with the law and to maintain the security of our website; or
  • With your consent, or as otherwise disclosed at the time information is collected.

DISCLOSURE OF PERSONAL INFORMATION

We may share the information we collect with other parties, including the following:

  • With third-party service providers to assist us with providing and marketing our products and services, such as payment processors, data hosting services, analytics services, online store support, and email service providers.
  • With Constant Contact, to send email marketing and text message communications. For more information about how we may use your information with Constant Contact and the information that may be collected through our email campaigns, see Constant Contact’s Customer Data Notice available at https://www.constantcontact.com/legal/customer-contact-data-notice.
  • With any affiliates or joint venture partners that we may have in the future.
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding.
  • If necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights or the rights of third parties, or to protect the safety or security of any person or entity.
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

Our website may offer interactive features, such as the ability to leave reviews, that you can use to communicate with other website visitors or to submit and post your own content. If you disclose information in one of these forums, this information can be viewed, collected, and used by others.

DIGITAL ANALYTICS

We may work with third parties that collect data about your use of our website and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of the website and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our website, visit www.google.com/policies/privacy/partners. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.]

Your web browser may allow you to block or disable cookies; however, parts of our website may not function properly if you do so.

EMAIL AND TEXT MESSAGE COMMUNICATIONS

If you wish to unsubscribe from our email campaigns, please click on the Unsubscribe link at the bottom of any marketing email sent from us. If you opt out of our email marketing, we may continue to send you messages related to our transactions and relationship with you, such as member renewal communications and invoices.

If you wish to stop receiving text messages from us, reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent from us. For more information, see our Mobile Messaging Terms and Conditions available at nwfa.org/mobile-messaging-terms-and-conditions.

YOUR PRIVACY RIGHTS

NWFA gives you options to access, edit, or remove certain information, as well as choices about how we contact you. Although some of these rights apply generally, certain rights will only apply to limited individuals or circumstances.

Right to Know and Access Information. Note that much of the information you are entitled to know or access is disclosed in this Privacy Policy. With this said, you have the right to know about our information practices. You also have the right to access the categories of data we collect, with whom we share or sell that information, and, in some cases, what specific personal information we associate with you or your account.

Right to Data Portability. If you request a copy of your specific information, then we will provide it in an easily accessible format.

Right to Deletion or Erasure. You may request that we delete the personal information we have collected about you. Depending on the applicable law, in some cases we are required or permitted to retain your information, even if you validly requested, we delete or erase it.

Right to Correct Information. You may request we correct or rectify inaccurate information we have collected about you.

Right to Limit Use of Information for Advertising. You may opt-out of our use of your personal information for advertising purposes.

Right to Withdraw Consent. You may withdraw your consent to our data privacy practices.

Right to Non-Discrimination. You have the right to not experience discrimination from us for exercising the rights listed in this section. What we mean by discrimination is denying you access to our services or limiting the quality of our services. However, limiting use of, or deleting, your personal information may restrict the purposes or uses that rely on that information.

To exercise any of your privacy rights, please contact us at info@nwfa.org.

UPDATING YOUR INFORMATION
When you have an account with us, you may review, change, or update your contact information by logging into your account.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time. Please review it periodically.

CONTACT INFORMATION

If you have any questions about this policy or our privacy practices, please contact us at info@nwfa.org.

REFUNDS

For refunds of any type, please contact our office at 800.422.4556.