INDUSTRY REPORTS
Stay current on the latest industry insights. As an NWFA member, you have exclusive access to some of the top industry studies and reports.
NWFA 2024 INDUSTRY OUTLOOK
Less than a fifth of the wood flooring industry is optimistic for strong growth in 2024, with 15 percent of respondents in our annual NWFA Industry Outlook survey expecting sales to be up significantly (8 percent or more). About a third expect sales to be up somewhat (3 percent to 7 percent). And close to a third expect sales to be the same in 2024 as in 2023.
HARDWOOD FEDERATION ECONOMIC IMPACT STUDY
The U.S. hardwood flooring industry employs 45,000 people, contributes $4 billion to U.S. gross domestic product, and generates $8.5 billion in U.S. economic output. These and other statistics were released in an Economic Impact Study commissioned by the Hardwood Federation. The study was funded by the National Wood Flooring Association, in conjunction with a dozen other hardwood-focused associations and organizations.
In addition to hardwood flooring, the report also analyzes the economic impact of a variety of other hardwood products, including lumber, veneer and plywood, trusses, windows and doors, pallets, cabinets, furniture, architectural millwork, and window blinds.
The study analyzed the economic contribution of the hardwood industry by aggregating three separate impacts: direct, indirect, and induced.
The full study is available at www.hardwoodfederation.com.
NWFA CONSUMER STUDY
In NWFA’s first-ever consumer research initiative, we asked homeowners an extensive line of questioning related to wood flooring. The results were overwhelmingly positive and demonstrated that U.S. homeowners love wood floors and those who don’t have them want them.
