Bjelin: The Challenges & Opportunities for the Hardwood Flooring Industry in Meeting the Rising Demand for Waterproof Flooring

The biggest competitor to hardwood flooring market share is not other wood manufacturers but luxury vinyl tile/plank. A brief history of LVT, the ‘benefit’ of waterproof vinyl flooring, and how we can combat the challenge with our beauty, overall performance and value added, along with the development of waterproof hardwood floors.