NWFA Joins Media Tour to Promote Consumer Publication
The National Wood Flooring Association joined a media tour this week to promote the Wood Floor Styles and Trends guide and to present the latest industry trends.
Designed to have a two-year shelf life, the 16-page booklet helps educate consumers to increase their knowledge of, and desire for, wood flooring. The lookbook contains minimal copy, accompanied by a wide variety of photos highlighting the beauty, benefits, and current trends of wood flooring.
As a leader in the industry, the media tour is a great opportunity for NWFA to get in front of editors and on their editorial calendars. NWFA has partnered with HMA to provide their wood sample kits as a leave-behind for editors.
Other topics covered throughout the media tour include care and maintenance, benefits of wood over other flooring options, and the most prominent wood flooring trends.
More information about the NWFA Wood Floor Styles and Trends guide is available at http://www.nwfa.org/technical-resources.
NWFA can be contacted at 800.422.4556 (USA & Canada), 636.519.9663 (local and international), or at www.nwfa.org.